Why did Kernel suggest an association instead of a merge?
Last updated: June 21, 2026
Short answer
Kernel suggests an association when the records appear to be different entities in a parent-child relationship. Kernel suggests a merge when records appear to represent the same entity.
Related companies should usually be associated, not merged.
Check this first
- Do the records have the same KERN ID or different KERN IDs?
- Does the reasoning describe duplicate identity or hierarchy?
- Is one record a parent, subsidiary, regional entity, or business unit?
- Is there an Associate action rather than a Merge action?
What to send support
- Both Account IDs.
- KERN IDs for both records.
- Current recommendation and reasoning.
- Why the customer expected merge instead of association.